March 16th, 2007 @ 6:52am
(KSL News) You may be surprised by the sight of some new mailboxes around the valley. That's because they look like a favorite Star Wars character R2-D2.
The U.S. Postal Service and Lucas Films have joined forces to promote a new stamp to be announced March 28th. About 400 mailboxes in 200 cities will be covered to look like the lovable droid.
The Post Office's chief marketing officer says, "When you look at a mailbox, the resemblance to R2-D2 is too good to pass up."
I like that last line. So you're driving around, maybe listening to the Diane Rehm show, sipping a Dr. Pepper, and then you see R2-D2 standing on the sidewalk. You think "Wowie wow wow wow!!! Sure, online bill pay is convenient, and I only communicate with my friends and family via text messages, but come on, it's R2-D2. I'm gonna write me some letters. Maybe subscribe to a few magazines while I'm at it."
I really wish I would have had the opportunity to hear the newscaster say the phrase "lovable droid."